Project / Client
Key Museum
Year
2026
Services
Key Museum, otomobilleri yalnızca sergilenen objeler olarak değil; ait oldukları dönemin tasarım anlayışını, yaşam biçimini ve kültürel hafızasını taşıyan ikonlar olarak ele alan özel bir koleksiyon deneyimidir.
Güçlü, sade ve zamansız bir kimliğe sahip olan müze için yaklaşımımız; markayı yeniden tanımlamak değil, sahip olduğu dünyayı yeni temas noktalarıyla genişletmekti.
Adding a new layer to an established and highly regarded brand required a sensitive approach. Every design needed to feel naturally connected to Key Museum’s elegant visual world, enhancing the story of the collection without competing with it.
Our objective was to create a more cohesive visitor journey, from the moment of entry to the museum shop, while transforming the visual memory of the collection into objects that visitors could take with them.
Building on Key Museum’s minimal and sophisticated character, we developed a cohesive design language across tickets, the website, pop-up store applications and collectible products.
We transformed the museum’s iconic vehicles into original illustrations and used them as the foundation of the ticket designs. In doing so, the ticket became more than an entry pass; it became the visitor’s first collectible piece from the museum.
We extended the same illustrative approach to calendar and postcard collections, translating the character of the automobiles into objects designed for everyday life. Each piece was treated as a small design object, carrying Key Museum’s quiet, refined and timeless aesthetic beyond the exhibition space.
We continue to create new products and experiences that allow the spirit of the collection to live across different formats and scales.
